To collaborate with organisations and people to discern, design and deliver a more meaningful brand experience.
Sue believes that design methodology starts with a human-centred design approach and ends with rewarding, integrated and intuitive user experiences. She applies her broad and diverse skill set to many projects. Utilizing skills from research, brand management, integrated marketing communication and event management for brands such as British Airways MENA, Emirates Skywards, Chevron Aviation, Cirque Du Soleil, Gulf Air, Mubadala Development Company and Jaguar Land Rover MENAP, she applies her knowledge to creating solutions for complex and small brand challenges.
Sue can work on an interim project management basis, on the ground with you and your team or remotely on a per project basis, developing the brief and your requirements, allocating time required to achieve agreed results and prioritising a list of deliverables.
Sue speaks one language, English, however she live and communicate in a diverse multi-cultural city, where the sun shines almost every day. Sue is pleased to share her meaningful experience.
Sue share’s concepts and ideas, and motivate others into action. Shaping a vision for those who cannot see the possibilities, plotting the course from ‘what is’ to ‘what can be’.
Sue is good at assessing the situation, what clients and teams need, seeing ways to improve a situation and mapping out a way forward to achieve results.
Sue enjoys assisting others to develop or define what is required. She has patience to draw out strengths from people so they can confidently add to a project and team.
Sue goes the extra mile, deals with the tough situations. Staying strong and on track when others give up, sharing a sense of humour and keeping people enthusiastic.
Sue builds relationships with all types of professionals to improve the project and meet the ultimate business goal and identifying network connections to improve situations.
Sue aims to close gaps in knowledge, ensuring people are clear about their goals, she creates and facilitates workshops, produces clear written communication to engage people.
Sue has a lot of diverse project management experience, that enables her to create and execute a plan, manage all aspects keeping it on time, and on budget through to completion.